(TheRedAlertNews.com) – Bud Light’s recent decision to hire transgender social media personality Dylan Mulvaney as a promoter has led to widespread consumer rejection of Bud Light beer, according to various reports.
“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience,” bar owner Jeff Fitter told Fox Business.
Fitter, who owns Case & Bucks, a bar in Barnhart, Missouri, said his sales of Bud Light — and other beers owned by the Dutch company, Anheuser-Busch, have declined by about 40% since Dylan Mulvaney’s hiring.
The Fox Business report also points to Braintree Brewhouse in Massachusetts, just outside Boston, where Bud Light used to outsell rivals Miller Lite and Coors Light “25 to 1.”
Over the past week, however, 80% of the usual Bud Light drinkers there ordered something else, according to owner Alex Kesaris.
The other 20% who did order Bud Light “weren’t on social media and hadn’t heard yet” about its new pitch person, a man identifying as a “trans woman.”
In Missouri, local Budweiser distributor Wil Fischer Distributing canceled all of the Springfield Clydesdale showings due to employee safety concerns, Fox2Now reported.
It is noted that the consumer boycott following Dylan Mulvaney’s hiring could damage not only Bud Light’s sales but the entire sales of Anheuser-Busch.
In a social media post, Mulvaney announced the partnership with Bud Light on March 30.
According to the Beer Business Daily, Bud Light’s sales had already dropped towards the end of last week.
“By Thursday afternoon, we had reached out to a handful of [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural area … With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,” the report revealed.
Yet, some marketing experts predicted that the company would compensate for its lost Bud Light sales since consumers would forget about its transgender push in weeks or would buy other Anheuser Busch brands.
“It could be a tempest in a teapot … [but] this is probably the biggest controversy we’ve seen in a long time,” Harry Schuhmacher, the publisher of Beer Business Daily, told News Business News.
A New York Post report noted that Anheuser-Busch’s capitalization had declined by $5 billion since March 31, from $132.38 billion to $127.13 billion on Wednesday.
Breitbart News pointed to the case of Target, which in 2016 announced a pro-transgender policy, and its stock lost $3 billion in value from the ensuing consumer boycott.
“Since then, Target has kept its distance from the transgender advocacy campaign. The company’s stock price has recovered — but the self-inflicted wound damaged its ability to compete with rivals such as Wal-Mart and Amazon,” the report stressed.
Bud Light’s left-wing executives have sparked a broad consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who pretends to be a giddy “transgender” girl, several biz executives told media outlets. https://t.co/Y1sTI1d2wV
— Breitbart News (@BreitbartNews) April 12, 2023