Political correctness and cancel culture continue to be an issue in the United States. In the latest example, the Cherokee Nation wants Jeep to stop using the word Cherokee to brand a line of its vehicles.
“The Cherokee Nation, for the first time, has asked Jeep to change the name of its Grand Cherokee vehicle, a move that the carmaker, preparing to release the next generation of the line, has so far resisted,” according to The New York Times. [emphasis added]
“Chuck Hoskin Jr., principal chief of the Cherokee Nation, said in an interview on Wednesday that the name belonged to the Cherokee people, and that Jeep’s use of it without permission was troubling.
“‘The use of Cherokee names and imagery for peddling products doesn’t deepen the country’s understanding of what it means to be Cherokee, and I think it diminishes it somewhat,’ Chief Hoskin said. His opposition to Jeep’s use of the tribe’s name was reported by Car and Driver magazine last week. [emphasis added]
“Stellantis, the carmaker that owns Jeep, defended its use of the name. ‘Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride,’ the company said in a statement on Wednesday. ‘We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin Jr.’” [emphasis added]
For more of its report, go to The New York Times.
Please share your opinion in the comment section. Should Jeep stop using the name Cherokee on its vehicles? Why or why not?
The Cherokee Nation has asked Jeep to stop using the tribe’s name on its vehicles.
“We’re living in a time where people are thinking a bit more about the impact of imagery and names,” Chuck Hoskin Jr., the Cherokee Nation’s principal chief, said.https://t.co/QyZ4TjqDQY
— The New York Times (@nytimes) February 25, 2021